Plan a month of social media posts
Turn one brief into a month of posts: a themed calendar, a caption per channel, and a note on what each post is for.
Yours to copy, change, and make your own.
Replace every [BRACKETED PLACEHOLDER] with your own material before you send it.
Plan a month of social media content. Organisation and what it does: [ORGANISATION] Channels and posting frequency: [CHANNELS AND FREQUENCY] What this month needs to achieve: [GOAL] Fixed dates that must appear: [KEY DATES] Things we already have to talk about: [CONTENT WE ALREADY HAVE] Tone: [TONE] Produce: 1. A calendar table: date, channel, theme, the post's job (awareness, fundraising, recruitment, thanks), and a one-line description. 2. A full caption for each post, written for its channel's length and conventions. 3. Hashtags per post, no more than four, only ones people actually follow. 4. Five posts that can be scheduled with no further input from us, marked clearly. 5. What we need to photograph or film to make the month work. Rules: - Vary the job of the posts. A month that only asks for money stops working by week two. - Do not invent statistics, beneficiary stories, events, or quotes. Where a post needs a real detail, write [NEED: what you need]. - No engagement bait and no manufactured urgency. - Use British English.
- [ORGANISATION]
- Who you are and what you do, written for a supporter rather than a funder.
- [CHANNELS AND FREQUENCY]
- Which channels, and how often you can realistically post on each.
- [GOAL]
- The one thing this month is for: an appeal, a recruitment drive, an event.
- [KEY DATES]
- Awareness days, event dates, and deadlines that must appear.
- [CONTENT WE ALREADY HAVE]
- Photos, stories, news, and results you can already draw on.
- [TONE]
- How you sound, ideally with an example post you were happy with.
Where it shines, and where it falls over.
- Getting a month planned in an hour when nobody owns social media full time
- Building a calendar around a campaign or an awareness day
- Handing a volunteer a structured brief rather than "do some posts"
- Paste your ten best-performing posts and ask what they have in common before you ask for the plan.
- Ask for each post twice, from two different angles, then pick. Choosing is faster than editing.
Everything in the calendar is a guess about your audience. The model has never seen your analytics, does not know that your Tuesday posts flop, and will confidently propose a posting frequency you cannot sustain. Treat it as a first draft to argue with, then cut it to what you can actually resource.
It also cannot supply the things that make charity social media work: the photograph, the beneficiary's own words, the moment on the day. Any post needing one of those is a shell until a human fills it, which is what the shot list in section 5 is for. Watch too for your house voice drifting into generic charity voice as the month goes on.
AI output is a first draft, not a finished product. You are responsible for whatever you send, publish, or decide with it.
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