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The Institute of AI (IoAI) is the UK's professional body for artificial intelligence. This page holds what a journalist, producer, or researcher needs from us: the approved boilerplate, what to call us, how to request the IoAI mark, and a direct line to the press office.

Contact the press office Read the boilerplate

Accreditation

Standards for professionals and organisations

Practice

Consultancy, solution design, and engineering

Platforms

Public AI platforms, digital systems & experiences

AI for All

For schools, charities, and young people

— Boilerplate —

The Institute of AI,
in one paragraph.

The Institute of AI (IoAI) is the UK's professional body for artificial intelligence. It exists to set the standard of AI practice, to work to that standard itself, and to put it within reach of everyone else. Its work runs across four areas: the accreditation of professionals and organisations; an independent practice that advises on AI and engineers solutions for clients; its own platforms, built and operated for anyone to use; and AI for All, its public programme.

Approved boilerplate · You are welcome to use this text verbatim in any coverage

— Our name —

What to call us,
and what not to.

Our full name is the Institute of AI. Introduce us in full on first mention, with the abbreviation in brackets: the Institute of AI (IoAI). Thereafter, IoAI or the Institute may be used.

We are

the Institute of AIUse it in full on first mention.
IoAIUse it freely once the full name has appeared.

We are not

the InstituteOnly as shorthand once the full name has appeared.
AI InstituteOur name runs the other way round.
the Institute for AIIt is 'of', never 'for'.

— What we do —

One professional body,
four areas of work.

Sets the standard

Accreditation

IoAI accredits AI professionals at four levels, from Student to Fellow, against its own competency framework for what a practitioner should be able to do. Organisations are assessed separately, against a five-pillar maturity model.

For clients

Practice

IoAI runs an independent practice that advises organisations on adopting AI, from readiness and strategy to governance and policy, and then builds what it recommends, taking AI solutions from proof of concept into production.

In public

Platforms

IoAI builds software. It designs, engineers, and operates its own digital platforms and AI systems.

For everyone else

AI for All

IoAI's public programme. It brings AI literacy and enablement to schools, charities, and young people through events, pro bono consultancy, and resources.

What we build ranges from education platforms and multi-player AI games to regulatory trackers and the UK AI Readiness Charter, and more besides.

Approved boilerplate · You are welcome to use these paragraphs verbatim in any coverage

— The IoAI mark —

The logo,
used with permission.

To use the IoAI mark or the full lockup in your coverage, contact the press office for an approved version. Assets are supplied in the format your piece needs, together with guidance on clear space, sizing, and colour.

Request the logo press@theinstituteofai.co.uk · Requests are usually turned around within one working day.

— Media enquiries —

We can comment on AI standards and accreditation, responsible AI adoption, AI skills and careers, and UK AI policy. For interviews, background briefings, or comment on a deadline, contact the press office.

Contact the press officeWorking-press enquiries usually answered within one working day.

— Go deeper

— Publications