Writing about AI?
Start here.
The Institute of AI (IoAI) is the UK's professional body for artificial intelligence. This page holds what a journalist, producer, or researcher needs from us: the press kit, the brand guidelines, our boilerplate, and a line to the press office.
The Institute of AI,
in one paragraph.
The Institute of AI (IoAI) is the UK's professional body for artificial intelligence. It exists to set the standard of AI practice, to work to that standard itself, and to put it within reach of everyone else. Its work runs across four areas: the accreditation of professionals and organisations; an independent practice that advises on AI and engineers solutions for clients; its own platforms, built and operated for anyone to use; and AI for All, its public programme.
Four files,
ready to publish.
Logo pack
The IoAI mark and full lockup in light, dark, and mono, supplied as vectors and high-resolution rasters for print and screen.
Brand and logo guidelines
Clear space, minimum sizes, colour values, and the handful of things not to do. Short enough to read before your deadline.
Fact sheet
IoAI on one page: what we do, the four accreditation levels, the five-pillar framework, and the Charter, with correct naming throughout.
The full press kit
Everything above in a single download, plus the boilerplate as a text file you can drop straight into copy.
Need a higher-resolution asset or a format that is not here? The press office can usually turn requests around within one working day.
We can comment on AI standards and accreditation, responsible AI adoption, AI skills and careers, and UK AI policy. For interviews, background briefings, or comment on a deadline, contact the press office.
Read our research
Reports, position papers, and long-form research from IoAI, free to read and cite.
Browse PublicationsThe standard behind the badge
Seven principles every accredited member stands behind, in plain English.
Read the Code of EthicsThe UK AI Readiness Charter
A free, public commitment to responsible AI for organisations of every size.
Read the Charter