Brainstorm campaign ideas
Twenty campaign angles varied by cost and ambition, with the obvious ones named and set aside before the meeting starts.
Yours to copy, change, and make your own.
Replace every [BRACKETED PLACEHOLDER] with your own material before you send it.
Help me brainstorm campaign ideas. Organisation and cause: [ORGANISATION AND CAUSE] What the campaign has to achieve: [OBJECTIVE] Audience we need to reach: [AUDIENCE] Budget and people available: [RESOURCES] Timeframe: [TIMEFRAME] What we have already tried: [ALREADY TRIED] Give me: 1. The five obvious ideas first, named and set aside, so we do not spend the meeting rediscovering them. 2. Fifteen further ideas, deliberately varied: some that cost nothing, some that need a partner, one or two too ambitious for this year. 3. For each: a one-line description, who it reaches, roughly what it costs in money and staff time, and the single biggest reason it might fail. 4. Three ideas borrowed from outside our sector, with what would have to change to make them work for us. 5. The three you would take into the room, and why. Rules: - Do not repeat anything on my already-tried list unless you say explicitly what would be different this time. - Reputational and safeguarding risk beats cleverness. Flag anything that could rebound on us. - Use British English.
- [ORGANISATION AND CAUSE]
- Who you are and the change you exist to make.
- [OBJECTIVE]
- What the campaign must achieve, stated as something measurable.
- [AUDIENCE]
- Who you need to reach, described concretely rather than as "the public".
- [RESOURCES]
- Money and staff time available, honestly, including when it is nothing.
- [TIMEFRAME]
- How long you have, and any date the campaign is pinned to.
- [ALREADY TRIED]
- What you have run before and how it went, so the list does not repeat it.
Where it shines, and where it falls over.
- Opening a campaign planning meeting with something already on the table
- Breaking a team out of running the same campaign for the fourth year
- Finding low-cost options when the budget has gone
- Tell it the budget honestly, including when it is nothing. "Zero budget, two staff, six weeks" produces far more usable ideas than leaving it open.
- Run the shortlist through a second prompt: "You are a journalist hostile to this charity. How would you write this up?"
Volume is not insight. A list of twenty will contain several ideas that are the same idea in different clothes, and the model cannot tell which will land with your supporters because it has never met them. Its job is to widen the field before the meeting, not to choose.
Be careful at the ambitious end. Models judge poorly what a small charity can actually deliver and will propose things needing a press office, a legal review, or a celebrity you do not have. They are also blind to reputational risk in your context: a stunt that plays well for one cause is a resignation letter for another. Run anything eye-catching past a trustee before it goes further.
AI output is a first draft, not a finished product. You are responsible for whatever you send, publish, or decide with it.
More prompts worth exploring.
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